“Press 2000”
It had been optimistically named like that in the early 90s
: “Press 2000”. A competing newspaper shop close by was called “Euro Press”. Yes, those were the days that millennial
& European enthusiasm was at its peak. And those were the days that people still
smoked ‘en masse’, and read papers & magazines.
I used to be a regular customer
at the “Press 2000” - for cigarettes,
The Economist and Vrij Nederland (its literary supplement!) – torn, as always,
between left & right politics and between left & right brain parts. On Sundays
the “press 2000” counter was manned by a young guy who looked like he’d landed
there straight from some heavy duty nightclubbing. His off-beat humour and defiant
attitude might have one worrying about his use of certain substances, but in any case never failed to lighten up an otherwise dull Sunday.
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For days I felt happy at this unexpected continuity - not everything
vanishes without leaving a trace!
But then, this summer, riding by on the bus, I saw the place
was boarded up, some left over magazines starting to yellow in the shop window.
And today, when I cycled past, only gaping voids where left – a demolition
company had taken over.
“Service, Quality - Guaranteed!”
The lady in the photoshop was a walking encyclopedia of photography
know how. From analogue to digital, from automatic compact cameras to sophisticated
reflex cameras – she knew every button and functionality. And she did her
utmost to guide her clients to the single best camera suiting their needs. She was
not going to be beaten by some stupid on-line camera buying wizard, oh no! Service and Quality , that was how she was
going to compete!
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Except that our world’s recording frenzy is now catered to by smartphones – allowing a real time flooding of the web by millions (billions?) of images.
So, in August, there was a sign "Liquidation Totale” – "everything must be gone by September 30th" !
And yes, when I walked by today, everything was gone, systematically gone, vanished without a trace - the shop window empty, the logos and publicity signs gone – only, high up there, the remains of a bleached poster promoting the printing of digital photos and faded letters promising Service - Quality – Guaranteed!
2 comments:
Quality gauranteed. "Binnen een paar jaar blijft er geen enkele kleine zaak meer over," zei een winkelier (met een sprookjesachtige snoepwinkel) me onlangs. Wie weet. Dan flaneren we door triestige straten, vermoed ik.
Ik maak van de gelegenheid gebruik om het boek Flâneuse van Lauren Elkin te signaleren.
ja, erg hè - de charme van een stad gaat zo volledig teloor. Maar daarom niet getreurd: dra kunnen we gezellig in de file staan naar één van de geplande mega shopping malls aan de rand van Brussel.
bedankt voor de Flâneuse-tip, is genoteerd!
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